Along with a sprinkling of classic success stories from elsewhere, this volume mainly introduces Japanese niche marketing successes in a witty, friendly style that all can enjoy while gaining timeless ideas for marketing their own goods and services.
The risks of overreliance on chemical inputs in agriculture are widely recognized. The papers contained here point out that the success of nonpesticide approaches to controlling plant and insect pests require concerted efforts by farmers, policy shifts on plant protection, better labeling of agrifood products, and informed consumer choices.
The development of nonfarm jobs in rural areas leads to more stable growth of the overall economy. Papers from 17 APO member countries examine issues in and methods to promote the development of agroindustries, rural–urban linkages, and nonfarm enterprises in the countryside.