Agrotourism (also known as farm tourism, agritourism, rural tourism, nature tourism, and green tourism) generally refers to visitor-oriented, value-added farm/ranch enterprises, operated singly or as part of a package of activities to provide enjoyment and education or other experiences or services to visitors to generate additional income for the farm/ranch. In agrotourism, visitors have the opportunity to become acquainted with agricultural areas, farming activities, local farm-based products, traditional cuisine, and the daily life of the people, as well as cultural elements and geographic features of the area. Agrotourism can contribute to the sustainable environmental, economic, and social development of rural areas. For example, green tourism in Japan emphasizes farming and rural cultural experiences and their educational effects.

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