Training Course on Data Analytics for SMEs

Digital upgrading is essential for SMEs to improve productivity and stay competitive. The foundation of this transition is data generated from all aspects of operations, which, through effective collection, analysis, and visualization, enable informed decisions, optimize management, and predict demand.

The advantages of SMEs are agility, flexibility, and ability to customize, which require clear information and timely understanding of trends and market demand, supported by meaningful data analysis. However, as indicated in a 2019 OECD report, SMEs usually face challenges in identifying relevant data, lack resources and capabilities for data applications and analyses, and need better strategies for data management. It is necessary to strengthen the capabilities of SMEs in acquiring and analyzing data. This training course will impart fundamental knowledge of data analytics and applications to support SMEs in digital upgrading and raising productivity.

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