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This P-Talk provides insights into how SMEs can achieve productivity improvement and business transformation through the adoption of business analytics, the process of using quantitative methods to derive meaning from data to make informed business decisions.
Dr. Hamed Fazlollahtabar, Associate Professor, Department of Industrial Engineering, Damghan University, I.R. Iran, explains and highlights the roles of business analytics in business transformation and productivity improvement in SMEs. The talk also shares success stories from I.R. Iran’s SMEs and provides policy recommendations on how to foster the use of business analytics to maximize its benefits to productivity, especially in the digital era.
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