From Startup to Sustainability: How JOYCLE’s Upcycling Model Drives Green Productivity

This P-Talk showcases the upcycling technology of JOYCLE, a youth-led venture, and demonstrates how its emphasis on resource efficiency, waste reduction, and value creation aligns with the priorities of the APO’s Green Productivity 2.0 initiative.

JOYCLE’s Chief Executive Officer and Founder, Yutaro Koyanagi, introduces the company and explains its upcycling system and business model. The discussion highlights how these approaches can be applied by micro, small, and medium-sized enterprises in APO member economies and presents a real-world case of a young entrepreneur achieving both environmental protection and economic development.

The session also demonstrates how upcycling can be used as a productivity tool and identifies potential pilot projects and partnership opportunities across member economies.

Please click here to watch.

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