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In May 2023, the UNWTO reported that international tourism was rebounding to 80% of pre-COVID levels in the first quarter of the year and countries were emphasizing sustainable tourism such as ecotourism, acknowledging its potential to benefit local and national economies and attract both local and overseas tourists, while preserving nature and positively impacting environmental awareness. Given the increasing interest of tourists in sustainable travel experiences, ecotourism can serve as the new norm in the sector.
To develop sustainable ecotourism, it is critical to strategically plan and manage the entire business from multiple perspectives including economic, environmental, social, and cultural aspects. This training course will explore practical tools and methodologies for strategic ecotourism planning based on the latest trends and successful models including IT-based smart tourism and leveraging digitalized marketing strategies.
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