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Year 2023
Title Competitive, Profitable, New-normal SMEs
Author(s) Dr. Sadaf Zahoor
Description SMEs are the backbone of the economy, accounting for more than 99% of all companies in the world, producing more than 50% of global GDP, and generating more than 60% of total employment. Despite their contributions to job creation, innovation, exports, and overall growth, SMEs face challenges that undermine their resilience. In this P-Insights report, Dr. Sadaf Zahoor analyzes the success factors of new-normal SMEs and shares recommendations on how others can evolve into more competitive, profitable enterprises.
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