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| Year | 2023 |
| Title | Competitive, Profitable, New-normal SMEs |
| Author(s) | Dr. Sadaf Zahoor |
| Description | SMEs are the backbone of the economy, accounting for more than 99% of all companies in the world, producing more than 50% of global GDP, and generating more than 60% of total employment. Despite their contributions to job creation, innovation, exports, and overall growth, SMEs face challenges that undermine their resilience. In this P-Insights report, Dr. Sadaf Zahoor analyzes the success factors of new-normal SMEs and shares recommendations on how others can evolve into more competitive, profitable enterprises. |
| Citable URL | https://doi.org/10.61145/FYFP2313 |