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Year 2021
Title Does Image Matter? A Productivity Perspective
Author(s) Simon Anholt
Description Simon Anholt believes that national image is as important as productivity or innovation because: “If you want to do well, you have to do good.” This requires changing from a competition- to a cooperation-based global culture. He and Dr. Robert Govers developed the Good Country Index to measure how nations benefit their citizens as well as the planet. The index uses direct and indirect indicators of contributions to the global good, expressed relative to GDP to avoid penalizing poorer countries. Humanity’s future obviously depends on all countries cooperating in creating a better future.
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