Effective digital communication is critical to manage crises, from economic recession and business shutdowns to disseminating medical updates during a pandemic. This APO Productivity Talk features digital communication and growth innovation experts Jonathan Littman and Chris Hsiang, who will explore the correlation between good narratives and trust management in this age of trust deficit. Jon and Chris will share case studies of effective storytelling and digital communication strategies to build business resilience and sustain productivity gains.

In addition to helping member countries and businesses improve their strategic communication skills, these experts will introduce tools available for addressing uncertainty and refocusing teams on action and results.

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