Workshop on Service Innovation in the Food and Beverage Industry

The latest technology has contributed to modernizing food and beverage business models and creating new opportunities and challenges. ICT-based agricultural production, processing, manufacturing, packaging, transportation, marketing, and customer data are analyzed to identify preferences, reduce operating costs, and maximize profits. AI-powered chatbots and virtual assistants are used for taking orders, resolving issues, or making recommendations, and robots are serving food. Personalization and customer experience are also enhanced through data-driven customization and experiencefocused concepts.

In addition, sustainability and ethical practices are conducted such as eco-friendly packaging and zero-waste initiatives, sourcing transparency, and local produce and carbon labeling. This workshop will examine the benefits and potential of service innovation in the food and beverage industry and analyze opportunities to improve productivity in the sector in APO members.

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