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Publications »  »  » Top Management Forum: Corporate Brand Management (PDF 1.8MB)
Year2007
ISBN92-833-7055-4
SubjectIndustry and Services
Book DescriptionEight top managers of globally known Japanese companies describe how a strong brand can be built up over time and how it gives the cutting edge needed for survival and prosperity in increasingly competitive world markets (proceedings of the 2006 Top Management Forum).

 

 

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